Video Content Length Targeting

This article describes resources that enable you to read and define video content length targeting.

Overview

The Yahoo DSP supports VIDEO_CONTENT_LENGTH targeting for lines serving video ads.

Endpoint

/traffic/lines/{id}/targeting
  • A GET request enables you to view video content length targeted by the specified line.

  • A POST request enables you to target video content length with the specified line.

Resources

The targeting resource is the standard Yahoo DSP resource for targeting consumers based on their profiles, behaviors, and ad content.

This resource comprises multiple fields that enable you to specify line targeting across many types of targets including the VIDEO_CONTENT_LENGTH target type.

The targeting resource is defined by the following VIDEO_CONTENT_LENGTH targeting type-specific fields:

Parameter

Parameter Type

Description

Data Type

Required

id

path

Specifies the line ID.

integer

Y

videoContentLength

body

Video content length is the duration of the video a user is about to watch, not the duration of the ad. Valid values include:

  • UP_TO_TWO_MINUTES - Up to 2 minutes

  • TWO_TO_FIVE_MINUTES - From 2 to 5 minutes

  • FIVE_TO_THIRTY_MINUTES - From 5 to 30 minutes

  • MORE_THAN_THIRTY_MINUTES - More than 30 minutes

  • UNKNOWN - Any available video length.

  • ALL

array

N

types

body

Specifies an array of targeting types to update, enable, or disable.

VIDEO_CONTENT_LENGTH targeting type must be specified to apply the changes.

To learn more, refer to Targeting Types.

array

Y

Note

For a complete list of targeting resource fields, refer to Targeting Object.

Add/Update Video Content Length Targeting

Add or update video content length targeting for the specified line.

POST traffic/lines/{id}/targeting/

Parameters

The line ID is specified in the path of the URL. All other parameters are specified in the body of the application/json payload.

Example Request URL

POST https://dspapi.admanagerplus.yahoo.com/traffic/lines/365277/targeting/

Example Request Body

{
  "videoContentLength": [
    "UP_TO_TWO_MINUTES",
    "UNKNOWN"
  ],
  "types": [
    {
      "name": "VIDEO_CONTENT_LENGTH",
      "isTargeted": true
    }
  ]
}

Example Response

{
  "response": {
    "types": [
      {
        "name": "VIDEO_CONTENT_LENGTH",
        "isTargeted": true
      }
    ],
    "videoContentLength": [
      "UP_TO_TWO_MINUTES",
      "UNKNOWN"
    ],
    "errors": null,
    "timeStamp": "2018-01-12T01:57:40Z"
  }
}

Additional Resources

About Targeting