Yahoo Native Ads Marketplace

You can use the DSP Traffic API to buy inventory on Yahoo owned and operated publisher properties.

Note

This guide is intended for application developers who have already integrated an application with the DSP Traffic API, but want to extend the application to include Yahoo native campaigns in the DSP.

Prerequisites

To use the Yahoo native ads marketplace API, meet the following prerequisites:

  1. Access to the Traffic API. If you don’t have access, check out Authentication.

  2. Advertiser access to the Yahoo native features. To check whether an advertiser has access to the Yahoo native features, try creating a native line in the DSP UI. See Create Native Lines in the DSP UI help center for details.

If you see Yahoo Native Marketplace as an option on the New Line page, the advertiser has access to the Yahoo native features.

native-marketplace-ui

If your advertiser does not have access to the Yahoo native ads marketplace, contact your Yahoo representative.

Topics to Navigate

Topic

Description

Happy Path

Explains how to use the Yahoo Native Ads Marketplace API to buy Yahoo owned and operated inventory.

Yahoo Native Lines

How to set up Yahoo native lines.

Yahoo Native Line Targeting

The targeting options available in the Yahoo native marketplace.

Yahoo Native Bid Multipliers

The bid multiplier options available in the Yahoo native marketplace.

Yahoo Native Lists

How to create native lists (app lists and site lists).

Yahoo Native Creatives

How to set up creatives in the Yahoo native marketplace.

Yahoo Native Ads

How to create ads in the Yahoo native marketplace.

Dynamic Product Ads - API

Describes how you can take advantage of the Dynamic Product Ads API in the Yahoo native marketplace.

Integrate Dynamic Product Ads

Describes the steps to integrate DPAs, so your ad starts serving to users you are retargeting when a user visits anywhere Yahoo native ads are served.

Product Feed Operations

Describes feed operations for Dynamic Product Ads in the Yahoo native marketplace.

Product Set Operations

How to create Dynamic Product Ad sets in the Yahoo native marketplace.

DPA Pixel Instrumentation

Describes how to track the product that the user has interacted with on your website, using pixels and event action parameters.

DPA Rule Operations

Describes rule operations for Dynamic Product Ads in the Yahoo native marketplace.

Ad Templates

Describes how to customize your product ad fields with macros.

Funnel Targeting

Describes the resources that you can use to read and define funnel targeting.

FAQs - Dynamic Product Ads

Addresses most frequently asked questions for DPA.