- Open Source
- DSP API
- Reporting API
- Traffic API
- Get Started
- Account Groups
- Bid Multipliers
- Data Dictionary
- Digital Out Of Home
- Inventory Sets
- App & Site Lists
- About Targeting
- A/B Testing
- Ad Initiation
- Ad Position
- Fraud Avoidance
- Day Parting
- Deals & Exchanges
- DOOH Screen Lists
- DOOH Screen Owners
- DOOH Venue Types
- Frequency Capping
- Multi-Layer Frequency Capping
- Inventory Type
- Mobile Placement
- Native Lists
- Player Size
- Site Lists
- Video Content Length
- Weather Conditions
- Weather UV
- Weather Temperatures
- Weather Humidities
- User Groups
- Yahoo Native Marketplace
- Sign In
Yahoo Native Ads Marketplace¶
You can use the DSP Traffic API to buy inventory on Yahoo owned and operated publisher properties.
This guide is intended for application developers who have already integrated an application with the DSP Traffic API, but want to extend the application to include Yahoo native campaigns in the DSP.
To use the Yahoo native ads marketplace API, meet the following prerequisites:
Access to the Traffic API. If you don’t have access, check out Authentication.
Advertiser access to the Yahoo native features. To check whether an advertiser has access to the Yahoo native features, try creating a native line in the DSP UI. See Create Native Lines in the DSP UI help center for details.
If you see Yahoo Native Marketplace as an option on the New Line page, the advertiser has access to the Yahoo native features.
If your advertiser does not have access to the Yahoo native ads marketplace, contact your Yahoo representative.
Topics to Navigate¶
Explains how to use the Yahoo Native Ads Marketplace API to buy Yahoo owned and operated inventory.
How to set up Yahoo native lines.
The targeting options available in the Yahoo native marketplace.
The bid multiplier options available in the Yahoo native marketplace.
Explains how to read metadata used in Native Lines Bid Multiplier Targets.
How to create native lists (app lists and site lists).
How to set up creatives in the Yahoo native marketplace.
How to create ads in the Yahoo native marketplace.
Describes how you can take advantage of the Dynamic Product Ads API in the Yahoo native marketplace.
Describes the steps to integrate DPAs, so your ad starts serving to users you are retargeting when a user visits anywhere Yahoo native ads are served.
Describes feed operations for Dynamic Product Ads in the Yahoo native marketplace.
How to create Dynamic Product Ad sets in the Yahoo native marketplace.
Describes how to track the product that the user has interacted with on your website, using pixels and event action parameters.
Describes rule operations for Dynamic Product Ads in the Yahoo native marketplace.
Describes how to customize your product ad fields with macros.
Describes the resources that you can use to read and define funnel targeting.
Addresses most frequently asked questions for DPA.