Demographic Targeting¶

This article describes resources that enable you to read and define demographic targeting.

Overview¶

Reach your desired audience with age and gender targeting.

The Yahoo DSP supports DEMOGRAPHIC targeting for lines serving display, video, and native ads.

Endpoint¶

/traffic/lines/{id}/targeting

A GET request enables you to view demographics targeted by the specified line.
A POST request enables you to target demographics with the specified line.

Resources¶

The targeting resource is the standard Yahoo DSP resource for targeting consumers based on their profiles, behaviors, and ad content.

The targeting resource is defined by the following DEMOGRAPHIC targeting type-specific fields:

Parameter	Parameter Type	Description	Data Type	Required
`id`	path	Specifies the line ID.	`integer`	Y
`threshold`	body	Specifies the acceptable in-target audience composition percentage for video ads. The value indicates the percentage of impressions that reach the intended demographic. `20` `30` `40` `50` `60` `70` `80` Note: This field is only valid when the campaign targeting verification vendor is not Yahoo.	`integer`	N
`genders`	body	Specifies the genders targeted. `MALE` `FEMALE` `UNKNOWN` `ALL`	`array`	Y
`ages`	body	Specifies the age ranges targeted. `18-20` `21-24` `25-34` `35-44` `45-49` `50-54` `55-64` `65-999` `UNKNOWN` `ALL`	`array`	Y
`types`	body	Specifies an array of targeting types to target. To target consumers by age or gender, `DEMOGRAPHIC` targeting type must be specified. To learn more, refer to Targeting Types.	`array`	Y

Note

For a complete list of targeting resource fields, refer to Targeting Object.

Add/Update Demographic Targeting¶

Add or update age and gender demographic targeting controls to specified line.

POST traffic/lines/{id}/targeting/

Parameters¶

The line ID is specified in the path of the URL. All other parameters are specified in the body of the application/json payload.

Example Request URL¶

POST https://dspapi.admanagerplus.yahoo.com/traffic/lines/365277/targeting/

Example Request Body¶

{
  "id": 365277,
  "genders": [
    "ALL"
  ],
  "ages": [
    "21-24",
    "65-999",
    "UNKNOWN"
  ],
  "threshold": "60",
  "types": [
    {
      "name": "DEMOGRAPHIC",
      "isTargeted": true
    }
  ]
}

Example Response¶

{
  "response": {
    "types": [
      {
        "name": "DEMOGRAPHIC",
        "isTargeted": true
      }
    ],
    "genders": [
      "ALL"
    ],
    "ages": [
      "21-24",
      "65-999",
      "UNKNOWN"
    ]
  },
  "errors": null,
  "timeStamp": "2019-10-07T17:23:30.666Z"
}

Additional Resources¶

About Targeting