Supported Creative Formats¶
The Yahoo native marketplace supports Standard, Video, Carousel, Portrait Image, Portrait Video and Sponsored Mail creatives. See the following sections for more information on each creative type.
Standard¶
Standard native creatives are image-rich ads fitting the form and function of surrounding content, such as within the content stream on Yahoo properties, apps and 3rd party publications.
The following table lists the creativeType and adType for standard native creatives.
creativeType |
adType |
|---|---|
|
|
Video¶
Native video creatives are clickable video ads that fit the form and function of surrounding content, such as the content stream on Yahoo properties, apps, and 3rd party publications.
The following table lists the creativeType and adType for native video creatives.
creativeType |
adType |
|---|---|
|
|
Carousel¶
Carousel creatives tell a visual story with 3-5 cards (images and captions) in a single execution. Each image can link to a unique landing page for deeper user engagement.
The following table lists the creativeType and adType for carousel creatives.
creativeType |
adType |
|---|---|
|
|
Portrait Image¶
A portrait image creative is a premium fullscreen mobile display offering.
The following table lists the creativeType and adType for portrait image creatives.
creativeType |
adType |
|---|---|
|
|
Portrait Video¶
A native portrait video creative is a premium fullscreen mobile video offering.
The following table lists the creativeType and adType for portrait video creatives.
creativeType |
adType |
|---|---|
|
|
Sponsored Mail¶
Sponsored mail ads appear in the mail inbox. Once a user clicks the ad in their message stream, they see the creative in their desktop or phone message pane.
The following table lists the creativeType and adType for sponsored mail creatives.
creativeType |
adType |
|---|---|
|
|