Terminology¶
The tables below define the terminology used in the context of user data and describe how each term is supported by the DataX Real-Time API.
Term |
Also Known As |
Description |
Type/JSON Tag |
Segment |
Audience, Facts, Events |
Represents a set of users that qualify against a certain predefined criteria or perform a pre-defined action. Users can be included in or excluded from a segment. |
Type and JSON tag shown below. |
{
"schema":
[
"",
"",
"",
"SEGMENTS"
]
}
Term |
Also Known As |
Description |
Type/JSON Tag |
Syndicated Segment |
Standard Segment |
An off-the-shelf segment defined by a partner. |
Type and JSON tag shown below. |
{
"schema":
[
"",
"",
"",
"SEGMENTS"
]
}
Term |
Also Known As |
Description |
Type/JSON Tag |
URN |
User-Id |
A user identifier that both you (the partner) and Verizon Media understand. This can be a Verizon Media cookie or a predefined id generated as the result of a user match or any one or more of the id types listed later in the document. |
User Data: |
{ "schema":
[
"DXID",
"IXID",
"IDFA",
“GPADVID”,
“SEGMENTS”
]
}
Term |
Also Known As |
Description |
Type/JSON Tag |
TimeStamp |
ts |
[Optional] Timestamp associated with this qualification. It must be a UNIX epoch value expressed in seconds, for example, 1571598284 for Sun Oct 18 18:11:10 2019 |
Type and JSON tag shown below. |
"data": [
[
"",
"IXID1",
"",
"seg_id=1234&ts=137624467 ],
Term |
Also Known As |
Description |
Type/JSON Tag |
User Expiration |
exp |
[Optional] It represents the expiration associated with this qualification. It must be a UNIX epoch value expressed in seconds, for example, 1571598284 for Sun Oct 18 18:11:10 2019 |
Type and JSON tag shown below. |
"data": [
[
"",
"IXID1",
"",
"exp=1376244671&seg_id=1234 ],
Term |
Also Known As |
Description |
Type/JSON Tag |
GDPR |
gdpr |
Use to pass EU user consent |
|
Term |
Also Known As |
Description |
Type/JSON Tag |
GDPR Consent |
euconsent |
Used to include user consent attributes (using IAB Purpose bit descriptions) |
|
Term |
Also Known As |
Description |
Type/JSON Tag |
grant_type |
OAuth Grant Types |
The OAuth framework specifies several grant types for different use cases, as well as a framework for creating new grant types.
|
DataX Real-Time uses the Client Credentials grant type to obtain an access token. |
client_id |
Oauth client id |
This is the client id assigned to the application that you generated within the API Application |
|
client_secret |
Oauth secret id |
This is the client secret assigned to the application that you generated within the API application. |
|
scope |
A mechanism in OAuth 2.0 to limit an application’s access to a user’s account |
||
realm |
OAuth2 authentication and authorization for client to access resources on his/her behalf. |
dataxonline |