Terminology¶
The following table defines DataX terms and their types/JSON tags:
Term |
Also Known As |
Description |
DataX Type/JSON Tag |
Segment |
Audience, Facts, Events |
Represents a set of users that qualify against a certain predefined criteria or perform a pre-defined action. Users can be included in or excluded from a segment. |
Taxonomy Node: type:SEGMENT |
Syndicated Segment |
Standard Segment |
An off-the-shelf segment defined by a partner. |
Taxonomy Node: type:SEGMENT |
Ad-hoc Segment |
Campaign Segment |
A custom segment created by a partner on an ad-hoc basis for a specific campaign |
Taxonomy Node: type:SEGMENT |
Attribute |
Raw Data, Score |
Represents a value associated with a user. This value can be a score, age, zip code, liking, category, etc. –essentially any raw attribute that is more than just a binary qualification (inclusion/exclusion) represented by a predefined segment. Terms inclusions and exclusions do not apply to an attribute. Set is a more apt term in this context. Set a user’s attribute to acertain value, e.g., Set user U1’s Marital Status to Single. |
Taxonomy Node: type:ATTRIBUTE |
URN |
User-Id |
A user identifier that both you (the partner) and Yahoo Ad Tech understands. This can be a yahoo cookie or a predefined id generated as the result of a user match or any one or more of the id types listed later in the document |
User Data:urn:<user-identifier> urnType:<predefined typestring> |
Users of data |
Advertiser Data |
Segment and attribute data can be restricted for use with a certain set of exclusive users, sometimes referred to as advertiser data or advertiser specific data or exclusive data. |
TaxonomyNode: users: {include:[<advertiser-id]} |