Behavior Data¶
Overview¶
Audience Insights reports provide insights based on the following Behavior modules:
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Note
Unless noted otherwise, data is based on the previous 30 days of active users for a specific country.
App Behavior¶
The App Install Category, App Usage Category, App Activity Daily Trend, and App Intra Day Activity Trend reports provide insights based on App Behavior module data.
App Behavior module data is based on data collected from consumer IDs where we can determine app installation, usage, and activity using standard Oath methodologies.
- Includes all Yahoo data sources.
- Install is based on last 30 days of app download info, while usage is based on duration of app use.
Top External Site Visits¶
The Top External Site Visits provides insights based on Top External Site Visits module data.
Top External Site Visits module data is based on data collected from consumer IDs where we can determine demographic data using standard Oath methodologies.
Device Usage¶
The Device Usage provides insights based on Top External Site Visits module data.
Device Usage module data is based on data collected from consumer IDs where we can determine device information using standard Oath methodologies.
- Includes all Yahoo data sources.
- Users can be associated with multiple devices.
Ad Behavior¶
The Ad Clicker and Ad Converter reports provide insights based on Ad Behavior module data.
Ad Behavior module data is based on data collected from consumer IDs where we can determine click and conversion rates using standard Oath methodologies.
- Includes all Yahoo data sources.
Yahoo Interest Categories¶
The Yahoo Interest Categories (Level 1) and Yahoo Interest Categories (Level 2) reports provide insights based on Yahoo Interest Categories module data.
Yahoo Interest Categories data is based on data collected from consumer IDs where we can determine device information using standard Oath methodologies.
- Includes all Yahoo data sources.
- Level 2 is hierarchical with Level 1.
In-Market Auto¶
The and In Market Auto (Style) reports provide insights based on In Market module data.
In-Market Auto module data is based on data collected from consumer IDs where we can determine consumer interest in automobile styles and makes using standard Oath methodologies.
- Includes all Yahoo data sources.
In-Market Home¶
The In Market Home report provides insights based on In Market Home module data.
In-Market Home data is based on data collected from consumer IDs where we can determine residence information using standard Oath methodologies.
- Includes all Yahoo data sources.
POI¶
The Top POI Categories Visited and Top POI Visited reports provide insights based on POI module data.
POI module data is based on data collected from consumer IDs where we can determine points of interest visited by those consumers using standard Oath methodologies.
- Includes all Yahoo data sources.