Prebuilt Audiences Filters¶

Overview¶

Prebuilt Audiences filters enable you to define ad-hoc selected and baseline audiences for reporting based on first-party segments, pixel conversion and retargeting rules, third-party data segments, Yahoo Segments, and BrightRoll DSP campaigns and lines.

Fig. 26 Prebuilt Audiences Filter

Consumers that are identified with the specified parameters are included in the selected-user and baseline-user audiences. You can filter consumers based on their identification with different segments:

• Pixels
• Rules
• Segments
• DSP Campaigns
• DSP Lines
• Gemini Accounts
• Gemini Campaigns
• Third Party Segments
• Yahoo Segments

Keep in mind that parameters are restrictive (logical OR) if they are specified within a single filter and inclusive (logical AND) if specified across multiple filters. To learn more, see filtering-logic.

Pixel Filters¶

Pixel filtering enables you to identify consumers that have had an interaction with an advertiser’s website within the last 30 days. Consumer who have visited the site will have a cookie set on their browser. Consumers tracked by the pixel are included in the ad-hoc audience charted in the Audience Insight reports.

The Dot tag is a standard code snippet that when placed on an advertiser’s web page can be used to send site interaction information about the advertiser’s users to Oath. This information can then be used by Oath to track conversions, retarget users in real time or collect user data for custom audience creation. As a convenience, the Dot tag can also support inclusion of third-party pixels. Dot pixel ID or legacy pixel ID. Multiple pixel IDs can be specified.

You can obtain the name and ID number of an advertiser’s Dot and legacy pixels using controls in the BrightRoll DSP.

Segment Filters¶

Segment filtering enables you to define ad-hoc audiences (selected or baseline) based on consumer actions or behaviors that match those specified in first-party segment.

A first-party segment is a segment defined by an advertiser that identifies users that exhibit attributes or behaviors that match a set of predefined criteria. Consumers can be included in or excluded from segments based on their attributes or actions.

Consumers that exhibit attributes or behaviors that match those specified by segment are returned.

Rule Filters¶

A rule (a.k.a. Dot rule) is a code snippet that facilitates conversion tracking and retargeting.

All Dot rules are based on Oath’s cross-platform tracking pixel, the Dot pixel. BrightRoll DSP supports two kinds of Dot rules: conversion rules and retargeting rules.

Third Party Segment Filters¶

Third-party Data filters enable you to identify audiences based on user attributes and behaviors that match segment data provided by third-party data management platforms.

A data management platform (DMP) is a data warehouse that stores data about users, analyzes patterns in that data, and shares segments (a.k.a. audiences or facts) with platforms like Yahoo Gemini and the BrightRoll DSP.

Audience Insights makes available segments defined by our third-party partners. The 3P Data filter enables you to use third-party segments to identify subsets of Oath users for analysis.

If specified, a third-party data segment enables you to identify Oath consumers that share attributes and behaviors matching that of the specified segment. Audience Insights shares segments provided by third-party data partners such as eXelate, Factual, Datalogix.

Yahoo Segment Filters¶

Yahoo Segments filters enable you to define ad-hoc baseline and selected audiences based on consumer identity with Yahoo Segments.

A Yahoo Segments is a predefined audience of Oath consumers that have been profiled based on the Yahoo pages they visit, their purchase history, and demographic data such as gender, location, or wealth. All Yahoo Segments are based on Oath proprietary data derived from Yahoo Mail and Yahoo Search.

Yahoo Segments may be identified by Yahoo Segment name or by audience ID.

DSP Campaign Filters¶

The Prebuilt Audiences filter enables you to define ad-hoc baseline and selected audiences based on consumer exposure to ad content in the previous thirty days.

Every BrightRoll DSP campaign and line is associated with one or more ads. Filtering by campaign or line enables you data about consumers exposed to those ads.

BrightRoll campaigns and lines can be identified by name or by ID.

• A campaign is an advertising goal that defines a strategy for delivering ads within a specified flight range. Every campaign belongs to an advertiser and encompasses one or more lines.
• A line is a part of a campaign that specifies a unique targeting and bidding strategy.

Multiple comma-separated campaigns or lines may be identified by name or ID number.

DSP Line Filters¶

A DSP line is a part of a campaign that specifies a unique targeting and bidding strategy. BrightRoll campaigns and lines can be identified by name or by ID.

The Prebuilt Audiences filter enables you to define ad-hoc baseline and selected audiences based on consumer exposure to ad content in the previous thirty days.

Every BrightRoll DSP campaign and line is associated with one or more ads. Filtering by campaign or line enables you data about consumers exposed to those ads.

Multiple comma-separated campaigns or lines may be identified by name or ID number.

Gemini Accounts¶

A Gemini advertiser account is an entity that manages campaigns in Gemini.

Every Gemini account may be associated with multiple ads. The Gemini account filter enables you to select prebuilt audiences of consumers that have been exposed to an account’s ads.

Multiple advertiser accounts may be identified by name or ID number.

Gemini Campaigns¶

A Gemini campaign organizes one or more ad groups together enabling you to manage your ads based on your advertising goals and business strategy.

Every Gemini campaign may be associated with multiple ads. The Gemini account filter enables you to select prebuilt audiences of consumers that have been exposed to campaign’s ads.