Insight Reports¶
Audience Insight reports display the distribution of selected and baseline audiences across multiple data categories. Charted data may be sorted by audience type or affinity to reveal meaningful relationships.
Overview¶
Insight reports are divided into eight categories: Demographic, Purchases, Behavior, Content, Travel, Search, Mobile, Performance, and Top Insights.
| Report | Description |
|---|---|
| Demographic Insights | Demographic insights show the distribution of selected audiences and baseline audiences across various Demographic category modules. To learn more, Demographic Insights. |
| Purchases Insights | Purchase insights show the distribution of selected audiences and baseline audiences across various Purchase category modules. To learn more, Purchase Insights. |
| Behavior Insights | Behavior insights show the distribution of selected audiences and baseline audiences across various Behavior category modules. To learn more, Behavior Insights. |
| Travel Insights | Travel insights show the distribution of selected audiences and baseline audiences across various Travel category modules. To learn more, Travel Insights. |
| Search Insights | Search insights show the distribution of selected audiences and baseline audiences across various Search category modules. To learn more, Search Insights. |
| Content Insights | Content insights show the distribution of selected audiences and baseline audiences across various Content category modules. To learn more, Content Insights. |
| Mobile Insights | Mobile insights show the distribution of ad-hoc audiences (selected users and baseline users) across mobile modules. To learn more, Mobile Insights. |
| Performance Insights | Performance insights show the distribution of selected audiences and baseline audiences across various Performance category modules. To learn more, Performance Insights. |
| Top Insights | Top Insights reports enable you to compare profiled audiences across multiple performance modules. Each module is represented by a distinct report that enables you to view the affinity of profiled selected users and baseline users. To learn more, Top Insights. |
Note
Don’t expect every data graph under every category to contain useful data for the user profile(s) you have selected. You will need to experiment to identify insights of interest based on what makes sense for your advertiser.