A list of frequently asked questions about Audience Insights.

Pixel Rules

Have a platform client who has their own seat and they want insights on a first-party data segment that we built from a DOT pixel on their website. However, I can’t see this data in the tool when I search by their pixel ID. Why?

If you do not have access to the client’s seat on the BrightRoll DSP, then you will not be able to see the pixel associated with that MDM ID within Audience Insights. You must have access in order to view this information.

Can I search by pixel rule ID in Audience Insights?

Yes, you can search Audience Insights by pixel rule ID.

I am trying to pull data for a specific pixel ID, however the pixel is not coming up in the Audience Insights tool. Why?

This can be the result of a few different issues, please review:

  • This might be a problem on the DSP if the mapping was not set up correctly. If you have access to multiple seats on BrightRoll DSP, please make sure you are switching to the correct seat.
  • If pixel loads are below 1,000 the Audience Insights filter out this data due to not enough relevant information to be insightful.

I am searching for a pixel in Audience Insights and I know that the pixel loads are more than 1,000. However, it is still not showing in Audience Insights. Why?

The pixel loads need to be based on unique count and not repeats. The tool counts uniques across a 30 day period, not per day and aggregate.


How relevant is the data in Audience Insights in terms of data freshness?

Data is available for the last 30 days.

What data powers each of the sections in Audience Insights?

You can find the detailed breakout here.

How are Audience Insights Product Categories built?

Product categories in Audience Insights are built to fit into the Google product taxonomy. Yahoo uses machine learning to put products into product category by product name. This isn’t 100% accurate so it is best to use a list of product names where possible and only use product categories where reach is the goal. Currently, the product categories are only available in English. International support is expected to be added sometime in second half of 2017.

Privacy Policy

Is Audience Insights able to tell me what nationality users are based on the data?

No, this is against our privacy policy and is never exposed.

Profiling Users

I am confused about my |gemini|-Search campaigns and the audience breakout under the different categories. Is it looking at people who have searched on keywords in this campaign? Or users who have clicked on or saw their search ads?

If the line was targeting those who searched a set of keywords, a user may or may not have been shown an ad (based on recency of search, bid price etc). In Audience Insights, when filtering using campaigns & lines, selected users will be all users who were served ads for that campaign/line.

For my native campaigns how are the selected users compared to baseline.

The standard comparison would be the baseline (all network users) vs. the users that have seen the ad on your campaign. But the baseline is dependent on the module you are looking at. For example, if you are looking at Top Keywords, then baseline corresponds to all users who had some search activity, not all network users.

You can also customize your baseline by comparing for example all the users who have seen the ad on your campaign vs. a different set of selections under the baseline tab.


When filtering the selected audience on the left rail by a search term such as `comcast` the output on the Top Keywords Searched report looks incorrect. *Comcast* is the top term, however, it’s showing only 65% of this audience, should this not be 100% since the input was users that searched by the term *comcast*?

When you execute a query for ‘comcast’ on the left-rail, the system scours the search-terms for any terms that contain the word ‘comcast’ (e.g., comcast, comcast login, comcast rocks etc.). As a result not all users in the resulting set would’ve searched purely for the term ‘comcast’…. which is what you see in the aggregation. In this example only 65% of the users searched exactly for the term ‘comcast’.

How do special characters function when used for search terms?

The search fields in the left navigation bar are case insensitive. The keyword search is aligned as a word boundary.

How can I pull insights for ‘exact’ search terms rather than the query being treated as ‘any’?

When inputting a search term under the Search filter in Audience Insights, please place the term in quotations, for example “comcast” .

When filtering Audience Insights using campaigns & lines IDs what are the results based on?

The selected users will be all be users who were served ads for that campaign/line.

Payment Methods

In the Payment Methods category, what does Other Credit Cards consist of?

Any time we are able to identify a credit card usage, but unable to ascribe to any of the big four (Visa, Mastercard, Discover, American Express). Many receipts simply say card, or credit card, etc.

Are you able to show the payment method by vendor for the purchases feature?

We have added the payment method feature that identifies the specific payment method used tied to user purchases. Selecting a vendor as an input automatically reflects the appropriate payment method (assuming one exists in our extractions pipeline) for that vendor.

International Versions

How does Audience Insights differ for different international versions of the tool?

Audience Insights presents data in the same manner for all users no matter the region. When you switch to a particular country version, you are narrowing your audience to users attached to that country.Keep in mind that there is overlap between countries, so a single user maybe attached to multiple countries based on travel patterns, purchase patterns, etc.

In addition, Audience Insights provides a certain level of customization per country such as changing third-party data taxonomies, modifying existing charts, etc.

Is Audience Insights just a NAR-based tool or can I pull insights for users in different regions?

Audience Insights is a global tool. To access other regions go to the following link and in the top right corner toggle to the region that you would like to pull data for.

Content Category

When looking at the content tab, can you clarify how articles and content are classified? With news typically popping to the top, is it true that regardless of what property content shows up on it will be classified as news? Can articles and content have multiple classifications (say news and sports?).

The graphs are based on content consumption coming from the MAW feed and, yes, regardless of which property users are consuming the content on there should be classified by the content they are actually viewing.

We do not dedupe users so if someone viewed a news article on the Homepage and the News page, they would get counted twice.

A piece of content can have multiple classifications and in that case it will be counted against each vertical.