Purchases Filters¶
Overview¶
Audience Insights uses Yahoo Mail and third-party data to identify audiences made purchases in the last thirty days.
Purchase filters enable you to identify users by purchase category, vendor, payment method, or purchase keywords.
Fig. 23 Purchase Filters
Purchase filters use purchase data that are based on unique IDs collected from Yahoo data sources.
Audience Insights displays four filters that enable you to identify consumers based on their purchase history.
| Filter | Description |
|---|---|
| Purchase Category | The Purchase Category filter enables you to identify audiences that have purchased different categories of products. |
| Vendor | The Vendor filter enables you to identify audiences based on online vendor email receipts. |
| Payment Method | The Purchase Category filter enables you to identify audiences based on credit card or other payment receipts. |
| Purchase Keyword | The Purchase Category filter enables you to identify audiences based on a keyword search of consumer email receipts. |
You may specify multiple criteria in each purchase filter or combine criteria specified in different filters to expand or hone filtering criteria.
Keep in mind that parameters are inclusive (logical OR) if they are specified within a single filter and restrictive (logical AND) if specified across multiple filters. To learn more, see filtering-logic.
Note
Purchase data is derived from Yahoo data sources. To learn more about the sources of Audience Insights data, see Purchases Data.
Purchase Category Filter¶
The Purchase Category filter enables you to identifies audiences that have purchased products from a specific category.
Note
Purchase Category data is derived from Yahoo and third-party data. To learn more about the sources of purchase category data, see Purchases Data.
Vendor Filter¶
The Vendor filter enables you to identify audiences that have received a receipt from the selected online vendor.
Based on Yahoo Mail data from the last 30 days.
Example: Selecting Nordstrom.com will profile users that have received an email receipt from Nordstrom.com.
Payment Method Filter¶
The Payment Method filter enables you to identify audiences that have received an email receipt that identifies payment method.
Purchase Keyword Filter¶
The Purchase Keyword filter enables you to identify audiences that have received an email receipt containing the specified purchase keyword. Based on Yahoo Mail data from the last 30 days.
Example #1: Entering the purchase keyword “Nordstrom” will profile users who have received an email receipt containing the word Nordstrom from any retailer (i.e., Amazon, eBay, etc.).
Example #2: To profile users who have made product specific purchases, enter vendor/product specific keywords (i.e., “Samsung phone” will profile users who have received an email receipt containing the word Samsung phone from any retailer.