Audience Filters¶
Audience Insights filters enable you to identify subsets of consumers based on their attributes or behaviors. By specifying filtering parameters, you can select audiences that match your criteria.
Overview¶
The Audience Insights console supports the following types of filters:
| Filter | Description |
|---|---|
| Age & Gender | The Age & Gender filters enable you to identify audiences based on the age and gender attributes. |
| Location | The Location filter enables you to identify audiences based on their geographic location (City, State, or DMA). |
| Interests | The Interests filters enables you to identify audiences based on interest behaviors including interest in App Categories, Yahoo Interest Categories, and Auto. |
| Purchases | The Purchases filters enable you to identify audiences based on consumer purchase behavior. Audience Insights displays four purchases filters: Purchase Category, Vendor, Payment Method, and Purchase Keyword. |
| Search | The Search filters enables you to identify audiences based on consumer search behavior. |
| Travel | The Travel filter enables you to identify audiences based on their travel behavior. Audience Insights displays the following travel filters: Destination, Airline, Hotel, and Provider. |
| Prebuilt Audiences | The Prebuilt Audiences filter enables you to identify audiences based on consumer attributes and behaviors that match private, first-party segments derived from first-party email lists and pixels, data provided by third-party data management platforms, and on consumer attributes and behaviors that match Yahoo Segments data. |
| Advanced Filters | Advanced filters enable you combine parameters from different dimensions and mix and match operators to define the relations between parameters and build more complex and specific queries. |