Age & Gender Filters¶

The Age & Gender filters enable you to identify ad-hoc audiences based on consumer demographic attributes.

Overview¶

Filtering by age or gender enables you to identify consumers that have visited Oath properties in the previous thirty days based on their demographic attributes.

Fig. 20 Age & Gender Filters

The Audience Insights UI displays two Age & Gender filters:

Table 9 Age & Gender Filters¶
Filter	Description
Age	The Age filter profiles audiences based on age group: 18-24, 25-34, 35-44, 45-64, and 65+.
Gender	The Gender filter enables you to identify audiences based on their gender: Female, Male, or All (female and male).

Age & Gender filtering parameters may be combined with other behavior- or attribute-based parameters to identify audiences. Keep in mind that filter parameters are inclusive (logical OR) if they are specified within a single filter and restrictive (logical AND) if specified across multiple filters. To learn more, see filtering-logic.

Note

Age & Gender demographic data is derived from Yahoo data sources. To learn more about the sources of Audience Insights data, see Demographics Data.

Age Filters¶

The Age filter enables you to identify ad-hoc audiences based on age group: 18-24, 25-34, 35-44, 45-64, and 65+.

Gender Filters¶

The Gender filter enables you to identify ad-hoc audiences based on their gender: Female, Male, or All (female and male).